FÉDÉRATION LIBANAISE DE LA MODE AND ABC JOIN FORCES TO STRENGTHEN LEBANON’S CREATIVE AND CULTURAL LANDSCAPE

Beirut, Lebanon, 11 December 2025: The Fédération Libanaise de la Mode (FLM) and ABC have officially signed a Memorandum of Understanding (MOU) establishing a long-term strategic partnership dedicated to championing Lebanese designers and strengthening Lebanon’s creative industries This collaboration aims to build a unified, future-focused ecosystem that empowers Lebanese designers, nurtures innovation, and expands national artistic visibility on the global stage.
The agreement reflects a shared mission to create meaningful, long-term opportunities for Lebanese designers by providing them with stronger visibility, structured support, market access, and a dedicated space to showcase their work. As part of the collaboration, ABC will serve as the exclusive mall partner of the FLM across all initiatives developed jointly under this partnership. Over the coming years, the two institutions will focus on cultivating a dynamic ecosystem that includes curated in-store activations, designer showcases, creative incubators, limited-edition capsules, and public-engagement experiences designed to celebrate Lebanese creativity.
This partnership is designed not merely as a series of events but as a foundational framework that elevates Lebanese talent from visibility to viability. By combining FLM’s industry leadership and ABC’s national reach, designers will gain the platform and resources needed to grow their brands in a resilient and competitive market. It also creates a united front in positioning Lebanese fashion as a cultural asset that contributes to economic regeneration, national pride, and international recognition.
Mohammed Aqra, Chief Strategy Officer and Co-Founder of the Fédération Libanaise de la Mode, said, “This partnership with ABC strengthens our mission to build a coherent, future-driven ecosystem for Lebanese designers. ABC is one of the country’s most influential platforms, and together we are creating pathways that give our talent real visibility, commercial opportunity, and a stage that reflects the excellence of Lebanon’s creative industry.”
Elie Hawa, Chief Retail Officer ,ABC Lebanon, said, “We are proud to collaborate with the Fédération Libanaise de la Mode on initiatives that support, promote, and celebrate

Lebanese creativity. This partnership aligns with our longstanding commitment to nurturing local talent and contributing to the cultural and economic vitality of Lebanon’s creative industries.”
As the partnership takes shape, both institutions will work closely to develop programming that reflects Lebanon’s unique design language, its tradition of craftsmanship, and its capacity for innovation. Through long-term strategy, community engagement, and national alignment, the FLM and ABC aim to establish a sustainable model that not only supports the present generation of designers but sets the groundwork for those to come.